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“A little taste of Mazerin when the sun's gotten you beaten.”
Treasure Trove Frozen Treats are a recently founded fast food company that sells a variety of chilled dairy and non-dairy confections from mobile street vendors and a few booths and stores. Similarly to the BEST KEBABS company, it uses a licensing model where the parent company only provides resources, training and corporate branding to the vendor in exchange for a percentage of profits. Most of the street vendors are effectively self-employed and self-sufficient, only communicating with the Sogol-run parent guild to pay their tithes. Treasure Trove refers to the planet Mazerin, which means 'place of treasures' in the Iromakuanhe language.
The guild and brand were developed in AR 925 as part of a public initiative to catalog the various styles of frozen confection across Iromakuanhe space. The scholars who participated in the archiving decided to promote them more aggressively as a form of intercultural exchange between the different ethnic groups, and found funding from the monolithic Sogol Group.
The brand has just recently attempted to enter the markets of other nations, particularly the Yamatai Star Empire (YE 36), the Democratic Imperium of Nepleslia and the Abwehran Star Empire due to the large populations and potential markets available. Localizing the brand to incorporate local flavor and concepts of 'treasure' mean that some vendors might adopt styling and marketing of old-school space pirates, hire artists from the fledgling Kyoto art scene or incorporate baroque Abwehr deco. The company is naturally very popular in the Commonwealth, particularly on Maekardan where the white sun is naturally hot enough to blister the skin of non-Iromakuanhe in just a few minutes of exposure at the scorching equator. The brand is not quite as ubiquitous as BEST KEBABS, but much beloved.
Management Style: Licensing Guild