But raz, what's the real negatives to it? It's not going to be mandatory to use it and can be helpful for new people who don't really know timezones.
For instance:
A: What time's the JP?
B: 10:00est
A: Uh... when is that from PST?
B: Just use the time shown on the top of the forums, that's basically est.
Though, I'd be fine having EST (or any timezone, really) placed there and called whatever it actually is instead of the fictional SST. Whatever we do, the designation should definitely be shown after the time. It just says Thu Nov 27, 2008 3:02 pm now but it should say Thu Nov 27, 2008 3:02 pm PST. Just to make sure people know and the less tech minded arn't wondering why it doesn't say the same time as their OS clock.